Digital marketing is a rewarding career with many unique benefits.
One of the best things about a career in digital marketing is that there are plenty of opportunities for digital marketers to work from home.
Our agency has served clients in all continents for the last 20 years, exclusively through remote consulting.
Even companies that have traditionally worked in-office are shifting their marketing roles to work from home positions.
In this guide, I’ll break down the opportunities for working from home as a digital marketer and how you can get started.
What Digital Marketing Positions Can Be Done From Home?
Digital marketing encompasses a wide range of different practices. This includes:
- Search engine marketing
- Social media marketing
- Content marketing
- Email marketing
- Affiliate marketing
- Paid advertisements
All these specific focus areas are great for remote work as most tasks can be completed online.
This means there are many different career paths a digital marketing professional who wants to work at home can follow.
Here are some of the most common positions a digital marketer can perform while working from home.
The PPC specialist role is an entry-level position focused on running paid advertising campaigns. The specialist is responsible for developing the campaign strategy, creating the ads, and monitoring the campaign’s success.
PPC specialists require a variety of skills including keyword research, analytical thinking, and copywriting, among others.
An SEO specialist is an entry-level role that is responsible for designing and managing organic search campaigns. The position requires an extensive understanding of how search engines work and what techniques you can use to boost a website’s search engine rankings.
Some of the daily tasks include researching keywords, optimizing content, reviewing performance, and running an SEO audit.
Resources to Become an SEO Expert
Digital Marketing Specialist
A digital marketing specialist is an entry-level position with a broader focus. The role involves creating and executing campaigns across various digital marketing channels.
Digital marketing specialists must have a deep understanding of how the different areas of digital marketing work to be able to create effective campaigns.
Some of the day to day responsibilities of a digital marketing specialist include:
- Managing organic search campaigns
- Creating ads for PPC campaigns
- Reviewing and analyzing data from email marketing campaigns
- Monitoring social media platforms for followers and brand engagement
- Optimizing the brand’s website for conversions
Resources to Become a Digital Marketing Specialist
Social Media Specialists and Managers
The social media specialist is an entry-level role responsible for increasing brand awareness, engagements, conversions through social media channels.
As social media specialists gain more experience, they can become Social Media Managers.
Social Media Managers create and oversee all the company’s social media campaigns both paid and organic.
The position requires a deep understanding of how each social platform works and how their audience bases are unique.
A good social media manager knows how to reach the right target audience and how to create content to engage them.
Resources to Become a Social Media Expert
Content Specialists and Marketers
Content specialists create content that is designed to reach the business’ target audience. They have a deep understanding of SEO and know how to make content that is engaging and performs well in search engines.
Content marketing specialists can create content for websites, social media platforms, email, or other digital marketing channels.
With more experience, content specialists can advance to content marketers or content managers.
These positions are responsible for creating the overall content strategy, monitoring its success, and promoting the content to the target audience.
Resources to Become a Content Specialist
Copywriting is writing intended to persuade. In digital marketing, there is plenty of work available for copywriters as businesses need to write content that converts visitors into leads and eventually customers.
Some of the types of material a copywriter creates include blog posts, landing pages, whitepapers, email newsletters, video scripts, and social media posts.
Many copywriting positions are freelancing roles that allow you to work from home.
Resources to Become a Copywriter
Skills Needed For a Remote Digital Marketer
Here are some of the skills needed to work from home successfully as a digital marketer:
Writing and communication
Writing is an essential skill for digital marketers as so much of today’s digital marketing strategies center around creating content.
If you know what makes good content, and how to create it, you can create effective campaigns for search engines and social media.
Digital marketing is highly collaborative, so being able to write well will help you communicate better with your team members.
SEO is a vital piece of any digital marketing strategy. It allows you to tap into a large relevant audience without having to pay for advertisements.
Digital marketers of all specialties must know how SEO works if they want to be effective in their role.
The important areas of SEO digital marketers need to master are technical, off-page, and on-page SEO. Knowing these will allow you to structure your content and website for optimal performance.
You’ll also know how to perform keyword research to find the best available opportunities.
Conversion rate optimization
The end goal of any digital marketing strategy is to convert web traffic into sales. Digital marketers who understand conversion rate optimization can bring significant improvements to their company’s campaigns.
Conversion rate optimization is the process of testing different elements of a website or advertisement to see which combination converts the best.
This could involve adjusting copy, calls to action, images, or other design elements.
Strong visuals are a key part of digital marketing. They are common among social media posts and required for various types of advertisements.
As a digital marketing professional, it’s important to know how to design your own visuals.
If you are able to create the graphic for a social media post or the banner ad for a PPC campaign yourself, you save your company from needing to hire another person.
There are plenty of tools you can use for creating designs and editing images. For example, Canva. It is quick to learn and easy to use.
Digital marketers need to know how to use a variety of software and tools. This includes:
- Analytics platforms like Google Analytics
- Marketing automation software like Klaviyo
- Social media management tools like Buffer
- Design tools like Photoshop
- SEO tools like SEMRush
What are the Benefits of a Digital Marketing Career?
Here are some of the many benefits to a career in digital marketing:
Great long-term opportunities
Digital marketing is here to stay as more companies shift their resources to digital sales channels. Within the domain of digital marketing, there are numerous paths you could follow including:
- Content marketing
- Social media marketing
- PPC marketing
- Search engine marketing
Many of these positions have overlapping skill requirements, making it possible to move from one discipline to another if you choose.
Earn a solid income
Digital marketing careers pay well on average. The amount that you can make working as a digital marketing professional depends on your experience, location, and specialization.
Entry-level jobs start around $40K annual salary. As you gain experience, the average income increases. Marketing professionals who make it to the managerial level can make between $59K to $97K+ per year.
Digital marketers make good money as freelancers as well. The average hourly rate for digital marketing freelancers is between $50 – $200 per hour.
You can use your creativity
Digital marketing is a great career for those who like to follow their innovative ideas. You can try out all your ideas in your marketing campaigns and directly measure their success.
Digital marketing affords plenty of opportunities to work for yourself. You can work as a freelancer and choose your own clients. Or you could start a digital marketing agency. With your digital marketing skills, it is easy to get started marketing your services online.
Work from any location
Digital marketing gives you the ability to work from anywhere. Most digital marketing tasks are completed online. This means there is no restriction on where you must live as you simply need access to the internet.
Many digital marketing agencies and companies embrace remote working as it provides several benefits to the business.
What are the Benefits of Working From Home?
Remote work is more popular than ever before. Many companies have been forced to adopt the practice with the inability to congregate in physical offices.
With today’s online tools, teams can collaborate and work efficiently despite not being in the same room.
Here are some of the benefits workers and businesses can enjoy from working at home:
Businesses can reduce their costs significantly by not having a physical office. With a remote workforce, there is no need to have the overhead of a lease or building maintenance costs. You also don’t need to pay for employees’ parking and commuting expenses, which is expected in some cities.
More diverse workforce
Because they’re not bound to a certain location, remote teams are often more diverse. Companies can search anywhere for workers and will often uncover new high-quality talent.
With a team from various locations, each worker offers a unique perspective, which can be used to improve the group’s performance.
Better work-life balance
Working remotely gives digital marketing professionals a better work-life balance. When you work from home it is easier to take small breaks of time in between tasks to do things you enjoy.
This could be spending time with your family or simply taking a moment to relax.
You also save time by not having to commute to an office day.
Working remotely gives individuals the ability to maximize their productivity. When you work from home, you can remove many of the distractions that normally accompany an office environment. Without these distractions, the quality and output of work grow.
There are plenty of online tools available for remote workers to maximize their productivity.
How to Start a Career In Digital Marketing
Landing a work from home digital marketing position doesn’t have to be a struggle. Here are some steps you can take to start a career in digital marketing, even if you have no experience.
Understand the digital marketing landscape
The first step is to understand the digital marketing job market and what a digital marketing career would look like.
You need to know which areas of digital marketing are in demand right now and which ones are gaining popularity. Visit popular job boards and search for digital marketing jobs.
This will also help you see the requirements for certain types of positions and how much they pay.
Choose a specialization
Once you understand the basics of digital marketing and the available opportunities, you need to choose a specific focus area.
If you enjoy writing and creating content, you can pursue content marketing. If you are more creative, you can go for social media marketing where you can design graphics and help craft the brand’s image.
After you know what area you want to focus on, you can begin building the necessary knowledge and skills.
Take a course and learn
You can start a career in digital marketing even if you do not have a college degree. In this situation, the best way to gain the digital marketing skills needed to be successful is to take a digital marketing course.
A quality digital marketing course will help you get a thorough understanding of digital marketing quickly. Many courses also provide a marketing certification upon completing the course.
You can use this certification to add to your resume or LinkedIn profile to validate your skills to potential employers and clients.
Start a website to build your skills
Knowledge will only get you so far in digital marketing. You need to practice and develop your skills to ensure that you can drive results in real life.
The best way to do this to start your own digital marketing blog. This will allow you to develop many of the skills needed throughout different areas of digital marketing such as keyword research, content strategy, copywriting, and web design.
A digital marketing blog can help increase your authority and improve your personal brand. When looking for digital marketing positions, you can point recruiters to your website to show you know how to put knowledge into action.
Apply for entry-level and freelance positions
After you have practiced your skills, you can begin looking for entry-level jobs and freelance positions.
There are plenty of places to find open positions whether it’s a traditional job board like Indeed or a freelance website like Upwork.
Tools to Help You Work Remotely as a Digital Marketer
The wide array of available business software solutions has made it much easier for teams to work together remotely.
Let’s examine some of the tools that allow you to work from home efficiently as a digital marketer.
Slack is a communication application for teams. It is particularly useful for remote workers.
You can use Slack through your web browser, desktop app, or mobile app. There is a built-in video conferencing software you can use to conduct virtual meetings.
With Slack, you can create channels for different teams or projects. You can also start private chats and group chats.
Slack provides direct integrations for other important apps including Google Calendar, Google Drive, Zoom, Jira, Salesforce, and more.
Skype is a communications application that allows individuals and groups to make free video and voice calls. The app also has a chat interface for text-based messaging.
You can sync Skype on all your different devices to ensure that you are never missing any important updates from your remote team.
Zoom is a video conferencing tool that allows remote teams to have virtual meetings and audio calls with themselves and customers or clients.
Users can share their screen with other meeting participants. You can also record the video calls on Zoom for when you need to access the information again later. The link to the replay can be shared with other participants.
Zoom is free to use but you can unlock more functionality with a paid plan.
Google Workspace, formerly known as G-Suite, is a suite cloud-based suite of business tools. It provides a centralized hub for accessing different Google applications such as Google Docs, Google Sheets, Google Slides, and Gmail.
Applications like Docs and Sheets are the Google equivalent to the suite of Microsoft Office programs. With these apps, remote teams can collaborate online, inside the same document.
If you work independently either as a digital marketing freelancer or by running your own agency, you’ll need a way to bill your clients and manage your invoices.
With Paypal, you can easily request money for the services you’ve performed. You can send an online invoice which your clients can then pay with their card or through their Paypal account.
Paypal integrates seamlessly with other applications such as accounting software like Quickbooks.
Where Can You Find Remote Digital Marketing Jobs
With more people working at home, it has never been easier to find listings for remote digital marketing positions.
There are a variety of different online job boards you can use to find open positions. Some are dedicated solely to remote listings, others are broader and will require you to filter by location.
Here are some of the best places to find work from home opportunities for digital marketing:
AngelList provides a job board curated with open positions at startup companies. The board is popular among tech companies but you’ll also find businesses from a diverse range of industries.
There are typically plenty of marketing positions available.
You can easily add a location filter to your job search to only show listings for remote positions.
You can apply for open positions directly on AngelList. You’ll have the opportunity to submit a resume and personalized message to the startup’s founder with each application.
Remote.co gathers the top remote job opportunities from a variety of sources and lists them on their website.
The job board covers all professions and there are always plenty of high-quality digital marketing positions on the list.
You can filter the listings based on a specific interest such as SEO, PPC, social media, etc.
When you click on a listing, you will land on the employer’s site where you can submit an application.
We Work Remotely
We Work Remotely is one of the most popular online job boards for remote positions. You’ll find listings for all major areas of digital marketing.
When you click to apply for a position, you’ll be taken to the company’s external site where you can complete the application.
Indeed is more of a traditional online job board. It lists available jobs from all over the world, both in-person and remote.
To find high-quality work from home digital marketing jobs, you can perform a search for the specific function you are looking to work in (e.g. SEO). In the location field select Remote.
This will filter the results so that only work from home positions appear.
Digital marketing is a rewarding career that offers many benefits. This includes:
- Great opportunities for career growth
- Solid pay
- The ability to build a useful set of skills
- The ability to work independently
- Freedom to think both creatively and analytically
Arguably the biggest advantage to a career in digital marketing is the ability to work from home. Most digital marketing tasks can be completed online so many companies and agencies choose to let their employees work from home.
Some of the more popular work from home digital marketing positions are:
- SEO specialist
- PPC specialist
- Content specialists, marketers, and managers
- Social media specialists, and managers
- Digital marketing specialists
Businesses whose employees work from home can benefit from:
- Lower overhead costs
- Improved productivity
- More diversity
- A better work-life balance for employees
You can start your work from home digital marketing career by taking the following steps:
- Understand the digital marketing job landscape
- Choose your digital marketing specialty
- Take a digital marketing course
- Create a digital marketing blog
- Apply for entry-level and freelance positions
There are plenty of tools that make it easier for digital marketers to work from home. This includes communication software like Slack and collaborative software like Google Drive.
There are also plenty of online job boards dedicated solely to remote listings, making it easy to find a work-from-home position.